Library Journal’s (LJ) recent, “Generational Reading Survey 2019,” confirms a notion that ESE, Inc. CEO Eric Simmons has held for some time; the Company acknowledged today. Simmons believes selling to Libraries can lead to further sales from its Patrons, and LJ’s study backs up his view. 42% of adults surveyed purchased the same book they had borrowed from a Library. Half or more of younger generations buy books they first tried at a Library, and 60.1% of millennials reported that they go on to purchase that same title. 70% percent reported that they had bought another book by an author whose other work they had borrowed from a library.
“With every Library we add, we are positioning ourselves for additional sales opportunities minus the sales and marketing expense. That’s a great way to get to profitability,” said Simmons.